How Not to Get Crap in Your Product: Outsource to India?
Mon Sep 22, 2008 at 3:16 pm By Matt
By now, we’re all well aware of the not-so-stellar reputation of made-in-China products.
Even Lenovo – one of China’s proudest homegrown brands - tries not to draw attention to its Chineseness beyond mainland borders, and for good reason. Subpar quality scandals continue to plague all kinds of companies involved in Chinese production – pharmaceutical, toothpaste, milk, toy – you name it.
Now when the China price was the concerning issue in the popular press - due to rising labor costs, a stronger yuan, and inflation – some suggested moving manufacturing operations out of China to “cheaper” places like Vietnam.
Because we won’t play devil’s advocate – and China clearly is the devil since it’s killing babies with poison milk – we’d like to suggest considering basing your manufacturing operations in India.
Forget for a moment whether Fonterra – the New Zealand joint venture partner in a Chinese dairy company that reportedly manufactured tainted milk resulting in the injury and deaths of babies - did or didn’t know about the company’s problems early on. And whether they should or shouldn’t have raised red flags to the public the moment they knew.
Let’s face it: An ounce of dead baby prevention is worth much more than a pound of dead baby cure. Because there ain’t no cure for dead babies.
So even the most appropriate amount of attention to a product defect won’t be as good as appropriately preventing defects in the first place.
How do you do that?
Consider moving manufacturing to India.
Why?
According to CIO News, excellent communication with the staff of overseas suppliers is seen as critical to success, and trouble brews from the lack of it. And it’s both easier for English-speakers to speak English with Indians than Chinese, and it’s easier to communicate with Indians, period.
The Pragmatic Outsourcing blog puts it best:
There is no comparison in communication skills of consulting work force in India and China. Command of English language for majority of people we interviewed in India was far stronger than mine. In China the situation was opposite, more so the more skilled and senior the resource the lower his/her language skills.
Language in just one of many dimensions of communication. There are many skills important for bridging cultural differences and communication gaps. When it comes to dealing with USA companies Indian consultants have a huge lead on Chinese in many aspects, just to name a few:
- Body language / facial expressions – much easier to understand and follow
- Overall presentation skills
- Understanding of professional lingo
- Grasp on general rules of professional communications and office etiquette
With communications being one of the most important aspects of majority outsourcing initiatives India [has] a huge lead on China.
Earlier this year when Methotrexate, an anticancer medication, was reportedly contaminated at the hands of Shanghai Pharmaceutical, we contacted ShanghaBio Corp., which works on drug development, to ask how foreign pharmaceutical companies can ensure quality of drugs or drug components developed in China.
Shi Yao Zhou, director of business development, provided some hints on how to avoid chemical snafus that may have occurred at Shanghai Pharma – and guess what? His number one tip was that if you have outsourced lab work to China, make sure your laboratory is abiding by Good Laboratory Practice (GLP). This is the laboratory equivalent of GMP, or Good Manufacturing Practice.
And how do you do that? Communication – which again – is much easier to do in India.
Meanwhile, India should be a serious contender for manufacturing operations. There’s a long list of foreign manufacturers there, according to The McKinsey Quarterly. They include: “Cummins, DaimlerChrysler, and Toyota Motor in auto components and engineering; and Degussa as well as Rohm and Hass in specialty chemicals.”
The Quarterly continues:
Moreover, it is no accident that these particular companies have chosen India. All operate in skill-intensive industries requiring advanced technical expertise—areas in which India is likely to become a primary sourcing and manufacturing base.
Indeed, McKinsey research supports the view that the next wave of global outsourcing in manufacturing will take place in just these kinds of industries. In addition to auto components and assembly, they include fabricated metal products, machinery, pharmaceuticals, and telecom equipment.
Maybe it’s time to add dairy to that list, or your company’s product.




September 26th, 2008 at 2:05 am
Matt.
Don’t get me wrong - I have a lot of Indian friends - but just because someone can speak english at a higher level and give a nice PPT doesn’t mean anything when you are talking about food safety.
For India in particular, while you may not have a problem with Melamine.. you will have a larger problem to deal with in that the country has a very poor national cold chain…. which means spoilage, product breakdown, etc.
I will agree that India is going to start picking up some extra business as a result of this most recent scandal, but until they infrastructurally get themselves in order - and find a government who will role out the red carpet - many firms are going to find Mexico, Eastern Europe, or their home markets as very attractive options before India.
R
September 27th, 2008 at 3:45 am
Hi Richard,
We don’t doubt India has problems of its own, and your logistics knowledge touches on those, but its manufacturing base is fourth-largest among emerging economies. So there’s a reason why companies are outsourcing there rather than homesourcing. The McKinsey report we cited lists plenty.
The report’s abstract also notes: “Companies that make the effort now to source and manufacture products in India may obtain first-mover advantages such as close relations with the best suppliers, access to the best talent, and government support.”
This Melamine fiasco - rightly or wrongly - may add more immediacy to “make the effort now.”
We suggest rightly, it does, because of communication advantages in India. Indian English exists. So does Chinese English, in a sense, as the pejoritavely termed “Chinglish.” If you’re talking food safety, which would you rather communicate in?
October 1st, 2008 at 8:20 pm
Matt
Where I would counter is to say that McKinsey has made a lot of money off advising their clients in China, and through articles like this they develop business. It is a sales piece, and it should be read as such.
India, and you can speak to many Indian who specialize in investment or manufacturing, will tell you that there are many hurdles for India to over come. Besides logistics, material access is also an issue, government relations are another, the fact that many foreigners are not comfortable traveling there for extended periods is another, and scale…. India needs scale
I am not suggesting that they do not have a role to play, or that they are not going to be competitive, but when people were out touting Vietnam 18 months ago it was clear that they had forgotten to look at the fundamental needs of a manufacturing economy
R